Custom Laravel CRM

You need a sales tool that fits your business exactly, not a generic SaaS you have to bend in half to fit your processes. I design and build custom CRMs with Laravel: sales pipeline, contact management, automations and dashboards, tailored to your real-world needs.

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What a custom Laravel CRM includes

Contact management & sales pipeline

Your contacts, companies and opportunities are structured around your commercial reality. Each pipeline stage is defined according to your processes, not a generic template. Exchange history, follow-ups and assignment to sales reps are built in natively.

Smart automations & reminders

Automatic follow-ups, deadline reminders, multi-channel notifications (email, Slack, SMS). Your team never misses an opportunity due to lack of follow-through: the CRM handles it without manual intervention.

Dashboards & reporting

Visualise your pipeline in real time, filter by sales rep, period or segment. Export your data to Excel in one click. Key indicators that answer your real questions, not the default metrics of a generic SaaS.

Why Laravel for your custom CRM

Laravel is a proven framework, used by thousands of companies worldwide. It allows you to build reliable, fast and scalable business tools without depending on a third-party editor or paying subscriptions that grow with your success.

Data modelled around your business, not a standard template

Robust automations: no follow-up or reminder slips through the cracks

Granular access rights: each user sees exactly what they should see

Native connection to your existing website, ERP or marketing tools via API

Code delivered with tests: zero regression during future evolutions

You own the source code: no vendor lock-in, no imposed subscriptions

Custom Laravel CRMs I have built

Real projects, with measurable results. Each CRM below was designed and delivered for a specific client.

Proprietary CRM for Star Croisières

Design and development of a custom CRM to centralise all client interactions for an online cruise agency: call history, email tracking, booking management, integration with the internal CMS. Deployed on AWS, the CRM was the cornerstone of the agency's full digital transformation. Result: 360° client view for every sales advisor, doubled team efficiency, revenue tripled.

x3

Revenue growth

360°

Unified client view

360° client view Call & email history Bookings AWS
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CRM & CMS for MyLuxuryTrain (Star Croisières)

Leadership and development of the custom CRM for the launch of MyLuxuryTrain, a brand dedicated to luxury trains. Tool designed to manage requests, qualify leads and drive sales in a high-end market. Within two years, the platform became the world's number one reseller for the Venice Simplon Orient Express.

#1

World #1 VSOE reseller

2 years

To reach market leadership

Lead management High-end sales Fast launch #1 worldwide VSOE
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Integrated CRM for NHN Menuiserie (multi-site platform)

As part of a single-codebase Laravel multi-site platform (3 brands), development of the internal CRM for order, quote and customer relationship management. Centralised administration via Filament, with per-site visibility. Delivered in a full CTO capacity.

3 sites

Single Laravel codebase

CTO

Architecture & delivery

Multi-site Order & quote management Filament admin CTO
View project

Frequently asked questions about custom Laravel CRM

Why build a custom CRM rather than using Salesforce or HubSpot?

A generic CRM like Salesforce or HubSpot covers 80% of standard needs, but you pay for features you don't use, and you adapt your processes to the tool rather than the other way around. A custom Laravel CRM is built around your real business entities, integrates directly with your existing systems (ERP, website, internal tools) and belongs entirely to you. Beyond a certain number of users or a need for differentiation, the development cost becomes lower than cumulative SaaS subscriptions.

What features can a custom Laravel CRM include?

The most common modules: contact and company management, sales pipeline with custom statuses, activity history (calls, emails, meetings), quotes and invoicing, task and reminder management, automated notifications, exports and reporting, API connection to third-party tools (ERP, email marketing, VoIP telephony). Each feature is developed according to your exact needs, not a generic template.

How long does it take to build a custom Laravel CRM?

A minimum viable CRM (contact management + pipeline + notifications) takes 4 to 6 weeks to build. A full CRM with advanced reporting, third-party integrations and multi-tenancy takes 3 to 6 months. I work in short iterations: you get a usable version quickly, and we enrich it module by module. The timeline depends mainly on the complexity of your business rules.

How does maintenance and evolution of a custom Laravel CRM work?

Maintainability is at the heart of my approach: modular architecture, high test coverage, documentation of technical decisions. After delivery, I offer maintenance contracts or one-off engagements to add modules. Since you own the source code, you can also take the project in-house or hand it over to another team without being locked in.

Do you have a custom CRM project?

Describe your need. I'll get back to you within 24 hours with an initial technical analysis and estimate.

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