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CTO of Star Croisières: four years leading the digital transformation

Star Croisières is an online cruise agency based in Monaco. I was its full-time CTO for four years, from 2021 to 2025, with five responsibilities: leading the digital transformation, running the IT department, hiring the technical team, handling problems and advising the company's management.

Screenshot of the Star Croisières website, an online cruise agency
Full-time CTO

At a glance

Role
Full-time CTO, IT department under my responsibility
Period
2021 to 2025, four years
Company
Online cruise agency, Monaco
Stack
Laravel, AWS, Redis, GitHub Actions, Vue.js

Results over the four years

×3

revenue over the course of the role

99.998%

availability of the information system

6

developers, a team built and operational

#1

world reseller of the Venice Simplon Orient Express with MyLuxuryTrain, within two years

A ten-year-old information system holding the agency back

I had already worked at the company since 2019 as a web development engineer when I became its CTO. The information system was monolithic and about ten years old. There was no structured technical team, no CI/CD, no tests and no delivery process.

Slowdowns and incidents kept coming back, technical debt was heavy, and the agency's growth depended on a system that could no longer evolve.

The full-time CTO role, from strategy to problem handling

This was not a one-off consulting engagement: it was the CTO position, with full responsibility for the IT department. It covered five things.

  • Leading the agency's digital transformation.
  • Running the IT department, which was under my responsibility.
  • Hiring my teams and managing them.
  • Handling problems, from production incidents to technical trade-offs.
  • Advising the company's management on technical choices.

What the CTO role means today, for other companies: freelance CTO

Migrating the monolith to Laravel on AWS

The monolith was replaced by a Laravel architecture on AWS, split into microservices. It is the first proof behind the IT system migration service.

Zero-downtime IT system migration

What the team and I built

Proprietary CRM and CMS
A CRM that centralises calls, emails and bookings, connected to the internal CMS, and an in-house CMS for the transactional sites.
A team of six developers
Hired and led by me, with CI/CD, code standards and a delivery process put in place.
Secure payment
Integration of secure payment on the booking sites.
MyLuxuryTrain
A new brand dedicated to luxury trains, launched with its own digital identity, CRM and CMS built in Laravel, on a short schedule and a tight budget.

He became CTO at a crucial moment, hired a new team and ran the department successfully despite his young age. His passion, motivation and autonomy are beyond question.

Victor Flores Sales Director, Star Croisières, 2024

Skills involved

  • Technical leadership
  • Laravel and AWS architecture
  • IT system migration
  • Hiring and team management
  • CI/CD
  • Custom CRM and CMS

Common questions about this role

Were you a full-time CTO at Star Croisières?
Yes, from 2021 to 2025. I ran the IT department, hired my teams and advised the company's management.
What was the technical stack?
Laravel on AWS, with Redis, GitHub Actions for CI/CD and Vue.js on the front end.
How does this relate to IT system migration?
Replacing the monolith with a Laravel architecture on AWS is one of the two proofs behind the IT system migration service, along with Celeste.
Can you take on this role for my company?
Today I act as a CTO on a freelance basis, within a framework we define together. Describe your situation from the contact page.

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